This article dives into how course creators can improve their online course sales. First of all, online courses are more about your students and the best way to serve them than simply looking to sell to your audience. Nonetheless, below are seven simple things a course creator can do to improve their sales.
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Sales is about telling stories of past client’s success, not convincing someone to buy. – Jeff Long
1. Get crystal clear on who your audience is, what their problems are and how your courses solve their problem
Start by defining your audience, especially if you’re starting out with your courses. Conduct surveys and try to get feedback from your audience just to understand their problem. Not sure where to start? Go to resources page and check the “5 Ways to Build an Audience for Your Online Course”. Aim your courses in solving those particular problems and make sure the content is connected to your mission. If you have been in business for some time, then you should already have a good understanding of your audience needs.
2. Only give out what is absolutely necessary for each course
Many people want to pack too much into a single course. The truth is, students usually get overwhelmed or intimidated by a ton of information. Course creators must learn how to calculate the minimum amount of content that gets the maximum amount of value. Give students bite-size chunks rather than a full bundle that would be hard to consume. If you want a detailed guide on this, follow this link to learn how to create courses that don’t overwhelm students.
3. Build trust with your audience
No one will buy from you if they don’t know you, like or trust you. Try to connect with your audience regardless of its size and find out what they need in a course, which goes back to point number one. A course should always come after getting feedback from your audience and not before. Make sure that you’re involved in a community (s) that are in alignment with your course.
4. Build a community that grows your impact and influence
There are several platforms that course creators can utilize in building their communities. These include Facebook/LinkedIn groups, Facebook Live videos, YouTube Live videos, podcasts, meetups, among other social media platforms. As long you are providing valuable content, people are most likely to pay attention to it. When it comes to Facebook, for example, here are a few ways on how you can maximize the use Facebook Live videos to your advantage.
5. Have a pre-marketing and post-marketing strategy in place
Course creators ought to build their courses with a plan rather than throwing everything together and hoping for success. Pre-marketing strategies are all about building your audience and growing your audience. This is where things such as building email lists, starting a podcast, creating a Facebook group, and meetups come in. It’s about getting people to know you without necessarily doing much of selling.
On the other hand, post-marketing involves circling back to your already established audience and launching your new content. Running Facebook ads, YouTube ads, and doing joint ventures should be high on your post-marketing strategies.
6. Treat your courses like a business
Be available to your students without giving too much of your time. This idea stems from one of the successful students who has benefited from the onlinecoursecoach.com. Her name is Janet. Janet has a great course, she has established a social media community for her courses and everything seems to go in the right direction except for one problem – she spends a lot of time on her Facebook group. Indeed, you want to be available for your students but the amount of time you spend with them should match the price of the course. Additionally, keep in mind the effort you put into preparing a course. If you want to learn more about pricing strategies for your course, go here; how to price your online course for maximum success.
7. Look to outserve your students before, during and after they buy your course
Think of ways of impressing your students. Do unexpected things to wow them. Whatever you do should be simple, for instance, giving them a call – something that doesn’t take too much of your time.
And there you have it! 7 simple things to improve your online course sales. As a matter of fact, you don’t have to apply all these strategies; pick one and perfect on it. Which strategy would you like to implement? Leave a comment below or shoot me a line.