Do you struggle with building your audience, influence and email list? I created a strategy for using Facebook Live Videos that will not only grow your audience on Facebook, but it will also send traffic to your website and build your email list.
Here are 7 Ways to Use Facebook Live Videos to Grow Your Audience
Before we get to the content, I want to get YOUR thoughts. I was planning my next free mini-courses that I want to create but I want to know what YOU need me to create first. I have several great ideas that I’m excited to do but I want to know which items you would like me to create first. I’ll be taking the top vote and creating that mini-course first and giving it away to you. Go to onlinecoursecoach.com/survey to tell me what I should make first. Additionally, as a thank you, I’m giving away my free guide called, “The DIY Video Studio Guide”. It gives my recommended gear and software to create easy videos.
Facebook has said that video content will get more traction and favor throughout their platform, and Facebook Live Video is no different. If you haven’t seen any of my live videos, go to onlinecoursecoach.com/facebooklive where you can first, “like” my page so you can get alerts each week when I go live.
This episode is brought to you by “Easy Video for Courses“. Did you know that online courses that include video are 83% more effective in helping students remember the information better?
But most people struggle with complicated equipment or software, the cost of buying equipment, or they don’t feel confident in front of the camera. That’s why I created Easy Video for Courses. I’ve taken all the confusion out of the process so you can make effective course videos in half the time, even if you don’t like being on camera.
Go to EasyVideoForCourses.com to learn more and get the course.
1. Start by Creating Your First Facebook Live Video
I recommend creating a short video each week where you give tips and resources to build your credibility and promote your online course. The key is to keep it under 5 minutes. I personally only watch short Facebook Live videos and I’m guessing most people do the same thing. So don’t feel pressure to make these long pieces of content.
Have your videos be at the same day and time each week. I do every Tuesday at 2pm EST for the Online Course QuickTip Tuesday. Ask your audience to engage, but know that if you have a small audience it will take a while of promoting it to get any traction.
I use Ecamm Live to schedule my FB Live videos, add graphics and make it look more professional…but you can use your iPhone or the Facebook app.
2. Create giveaways, checklists, and content that you give away to grow your email list
It’s one thing to get video views on Facebook, but how do you get them to your website or build your email list? By creating supplemental content you will greatly benefit them and grow your email list. This will allow you to contact them to give additional content and even sell your course.
The key is to create a system that automatically delivers the bonus content without you having to manually send it. I created a video tutorial on the exact steps and services I use to set up each giveaway, and it only takes a few minutes to set everything up. And it’s even easier to duplicate for each new piece of bonus content you give away. Go to onlinecoursecoach.com/freeguidesetup
3. Put the videos on your website
It’s one thing to take the time to create the Facebook Live Videos, but you should also leverage this video by embedding it onto your website. Simply grab the code from the Facebook video and add that to a new blog post on your website. I have a category on my website that has all my FB Live videos. You can see it at onlinecoursecoach.com/videos
4. Download them and put them on your Youtube channel
Now that you’ve create amazing video content and put it on your website, you can also download the HD video from Facebook and then upload to your YouTube channel. This will help with your SEO. Additionally, a different audience will watch the videos on your YouTube channel that wouldn’t have seen them on your website or Facebook. Plus, this only takes a fe minutes to do…so why not do it!?!
5. Create a podcast from each Facebook Live Video
You can take the video and make a video podcast as well as an audio podcast, by simply stripping out the audio. You’ll reach a new audience that watch or listen to podcasts. However, keep in mind that you might be showing people or interacting with your audience on the FB Live video so it it might seem strange if you have it as an audio podcast and are asking your audience to “comment below”, like you would in your FB Live video.
6. Use this to market your upcoming course launch
While I don’t recommend that you only use these Live videos to promote your courses, it is a way to grow your audience and trust. So don’t be afraid to occasionally promote your material. Let’s say you are launching your course in 3 months. I recommend doing a Live video each week but barely mentioning your upcoming course launching during the first month. You may want to do a brief promo during month two. And then in the third month you may want to do a behind the scenes or showcase the benefits of your course. Just make sure you’re adding value with any Facebook Live video that you do.
7. Use the Facebook Live videos as Facebook Ads
While there are many ways you can promote your Facebook Live Videos, start to get comfortable by “boosting the post”.
You can also use these strategies:
- Create an ad from your FB Live Video that only people who “like” your page will see
- An ad that only people who visited your website will see
- Create an ad based on age, device, income, location or interests
- Create a custom audience for anyone who watches at least 20% of a video and send that audience additional videos
If you want to learn how to use Facebook Ads to promote your Live videos and courses, go to onlinecoursecoach.com/fbads to sign up for the course.
While there are many other ways to leverage the power of Facebook Live Video, here are 7 to start with. The key is to get started and get comfortable. And the only way to do that is to practice. You’ll only get better and if you have a smaller audience then you can grow in your skill level as your audience and influence grows. Whether you want to make better online course videos or Facebook Live videos, go watch this free video to learn my tips for being on camera. So get started today.