• About
  • Contact
  • Course Login

Online Course Coach

  • Home
  • Podcast
  • Masterclass
  • Resources
    • Videos
  • Coaching & Courses
    • Coaching
    • Group Coaching
    • Easy Video for Courses
    • Facebook Ads for Online Courses

The Importance of YouTube for Course Creators with Tim Schmoyer

By The Online Course Coach

Play / pause
1x
1.5x
2x
0:00
0:00
00:40:51
volume
  • The Importance of YouTube for Course Creators with Tim Schmoyer
iTunesGoogle PlayShare
Leave a ReviewClammr ItListen in a New WindowDownloadSoundCloudStitcherSubscribe on AndroidSubscribe via RSSTuneIn

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Google Podcasts | Stitcher

We all know that getting found on Google is critical to the success of our online course. But did you know that Google owns YouTube and it’s just as important to get found on YouTube which is the #2 most popular search engine (right after Google)? It’s important to not just have quality content on your course but also create helpful content, build an audience and provide value. And you should be doing this on YouTube. In this episode, I talk with Tim Schmoyer about YouTube, Video and how to feel confident in front of the camera.

First of all, we talk about YouTube. Do you have a YouTube channel set up yet? If not, we talk about some reasons why you might want to consider that. We also talk about how to get comfortable in front of the camera.

Tim has some very interesting things to say, some of which I haven’t thought about. I’ve been producing videos for clients since 2003 and I’ve produced a LOT of videos, but even with my experience, Tim brought a different perspective on several different topics which I really appreciate.

And since we’re talking about video today, are you like most of us that struggle with being on camera? Maybe you are uncomfortable or you don’t like doing it, and that has prohibited you from making effective course videos. Perhaps you are like many other people who struggle with the technology side or you don’t want to waste money buying the wrong equipment or software.


Online courses that use video are 83% more effective in helping students remember the information better!

But most people struggle with complicated equipment or software, the cost of buying equipment, or they don’t feel confident in front of the camera. That’s why I created Easy Video for Courses. I’ve taken all the confusion out of the process so you can make effective course videos in half the time, even if you don’t like being on camera. I share some of my go-to resources for creating better videos, whether graphics, stock photos or videos and even PowerPoint templates. So, you definitely want to check out easyvideoforcourses.com to learn more and get the course.

Go to EasyVideoForCourses.com to learn more and get the course.


Now let’s dive right into the interview.

Tim Schmoyer’s Bio

In 2006 Tim uploaded his first video to YouTube to introduce his girlfriend to his family across the country. Others started watching, so he started digging into YouTube to figure out how it worked and in 2011 he became the first creator to start training YouTube creators. Today his company, Video Creators, has been featured by FOX, Forbes, BBC even YouTube themselves as he trains other creators to master the YouTube platform and use it as a place to spread messages that change lives. And he married his girlfriend.

So Tim, thanks so much for being on the Online Course Coach podcast today.

What is your background and how did you get started with video?

I started doing video in 2006 when I was in graduate school in Dallas, Texas. I had just started dating this girl and wanted a way of introducing her to my family back home in Philadelphia. This place called YouTube had just started a few months prior. People were posting videos and watching them, and I thought I could try it too.

We started going out with my girlfriend and making little videos together of the places we went to. I started posting those videos on YouTube for my family to see. We went on to creating videos on our engagement, wedding, honeymoon, first real job, first house, first kids, and more.

Back in the early days when we were dating to our engagement, other people were watching and commenting on our videos. I started trying to figure out how the platform worked, how people found my videos, why they were watching my videos and why they were commenting on them. I ended up on the inquisitive side of trying to figure out how the platform works, how audiences grow, what causes people to watch and get them interested, and I ended up working with Disney, Time Warner, eBay, HBO, and other companies. In the meantime, I got known as the guy who’s trying to figure out how the platform works.

So, here I am today, on a full-time business to help people create online businesses and audiences around their YouTube audience and channels.

What do you like about YouTube creators and why do you focus on that audience?

In the past, there used to be no money involved. People were just creating videos out of the passion to tell stories, to reach audiences, and to express themselves creatively. A lot has happened since then, including YouTube’s change of ownership from a group of guys to Google, and most people coming in these days with the aim of making money out of the platform.

Even so, the people I like on YouTube are those with a mission behind what they are doing. The people who get excited about reaching people and changing their lives, notwithstanding the need to make money and make their practice sustainable.

Why did you create your first course?

There are different reasons as to why. The truth is, if you have videos embedded into your website and people click on those videos and watch them, that’s more time spent on your page. This is a factor that Google looks for ranking web pages. Pages with videos in them that people watch tend to rank higher than simple text pages.

There’s also the fact that a YouTube video itself can rank outside any website. I’m not sure about the current stat but back when the stat came out, it was that making a video with the same content of an equivalent blog post, the video was 52 times more likely to rank on the first page of Google or YouTube than a blog post.

I think the principle is still true that it’s easier to get videos to perform than it might be to enter into a big sea of other bloggers who are trying to get attention.

What is the process you used to create your online courses?

The first I made was actually an e-Book, which was like a lead magnet for me. The second was an EBook called, “30 Days to a Better YouTube Channel”, which is still my number one selling product. It’s kind of an e-course but in a book a format. Later on, I started creating videos of the same content.

What are some ways someone can get comfortable on camera to be truly authentic?

I actually have a whole course on that. Truth is, there’s always a starting point. For instance, my first video was so awkward and I improved over the course of doing about 4,000 videos. Many people tend to think that you have to be outgoing to perform well on camera but surprisingly most YouTubers I know are actually introverts. For me, the focus should be on presentation rather than trying to be comfortable on camera. And just like any other activity out there, you get better at it over time.

Should a course creator create a Youtube channel to build their audience?

It depends on what you want to accomplish. Of course, there are other ways you can build your audience including podcasts, blogs, and others. The biggest advantage that YouTube has over any other medium is its ability to not only tell but also show. I would say that if your aim is to create a deep connection with your audience on a personal level, then YouTube is the best platform to use.

What are some strategies you recommend for someone to grow their audience on YouTube?

My expertise on YouTube is organic growth. I’ve not done any promotions on YouTube or Facebook but growing my channel the best way I can. When it comes to promoting my courses, I’ve always relied on email campaigns. By sending out emails, I try to integrate my audience into my courses just to make them feel part of it and find value in whatever I’m offering them. In so doing, they also help promote my courses to other people, which leads to a larger audience.

What is VideoCreators.com and the courses you provide?

It’s the website that packs all my YouTube course videos including videos, podcasts and even consultation services. Check out the Find Your Voice courses that teaches you how to feel confident in front of the camera.


Online courses that use video are 83% more effective in helping students remember the information better!

But most people struggle with complicated equipment or software, the cost of buying equipment, or they don’t feel confident in front of the camera. That’s why I created Easy Video for Courses. I’ve taken all the confusion out of the process so you can make effective course videos in half the time, even if you don’t like being on camera. I share some of my go-to resources for creating better videos, whether graphics, stock photos or videos and even PowerPoint templates. So, you definitely want to check out easyvideoforcourses.com to learn more and get the course.

Go to EasyVideoForCourses.com to learn more and get the course.


Take one of my Masterclass Training Sessions to get you further, faster.

  • Course Marketing Mastery - Boost Awareness & Sales Before, During & After Course Creation.

  • 30 Creative Ways A Course Creator Can Grow Their Audience, Impact & Email List
  • Rapid Revenue Streams - Create 20+ additional revenue streams around your online courses to explode your income.
  • Outsource Your Course - learn how to find talented & affordable people to help you create your course faster and cheaper than you thought possible.
  • Easy Video for Courses - Learn the right equipment and software to use, how to use it and how to feel confident in front of the camera.

Need personalized course creation help?

  • Want to accelerate the process of how to create and market an effective course? Go through the 6-week Course Accelerator Group Coaching Program. It's limited to a small group of motivated course creators. Go here to learn more and sign up.
  • Please fill out the form on the Coaching Page to see if we're a good fit.

Ask your online course questions and Connect

  • Send a message on the Contact Page and I'll answer it on the show!
  • Subscribe to The Online Course Coach Podcast on Apple Podcasts or on Android.
  • Subscribe on Facebook, YouTube and Twitter!

Discloser

Some of the links used may contain affiliate links, meaning at no additional cost to you, I will earn a commission if you click through and make a purchase.  

Subscribe to the Podcast

Apple PodcastsGoogle PodcastsAndroidby EmailRSS

Click Here to Watch The Video “7 Tips to Create Better Online Course Videos”


Overwhelmed with how to pick the right LMS (Learning Management Software) to build your online course?

Get the 7 step checklist to know what type of course software is right for your online course.



Enter your email to get the latest podcast episode emailed to you

Thank you. You will get an email when new episodes are released!

There was an error submitting your subscription. Please try again.

Affiliate SignupAffiliate Login

Copyright 2023 The Online Course Coach