Keith Perhac has been working with some of the top names in the online course, membership site and internet marketing space. In this podcast he shares his tips on creating online courses from existing blog content or email campaign material. He also gives advanced strategies for tiered pricing and why you should never release an online course or membership site without offering tiered pricing.
In this podcast we cover in depth the following:
How to create a course from your existing blog content or email course? If you have a blog with 3, 6, or 36 months of content or an email course, you have a goldmine full of content to harvest for your course. In this conversation, Keith will teach your audience how to take their existing content from their blog and turn it into a high-quality, high-value, revenue producing course.
The Benefits of Tiered Pricing. If you already have a product, an eBook, or a course, have you considered the benefits of adding Tiered Pricing? In this conversation, Keith will teach your audience on how offering different ‘tiers’ of the same product will dramatically increase the amount of revenue that your course can generate.
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Online Course Coach Podcast Questions:
Talk about some ways that you’ve helped the big names in the optimizing their courses
We all know the importance of adding content for SEO and customer value, but how can someone create a course from their existing blog material?
How do you know what content to use and what content that’s not good enough for an online course?
How can you piece together you blog content that may not have a natural bridge between the blog posts?
What are some other steps you recommend from taking blog content to an online course
What are some marketing strategies you’ve seen to successfully sell online courses?
Why is tiered pricing so important?
How important is the naming of your tiers
What are some good names to use?
Tell me what SummitEvergreen.com is
Where can people learn more about you?
Online Course Coach Podcast Show Notes:
He works with conversion to make existing content convert better into a sale
The best way to promote your course is to give 80% of it away for free
This is becoming the industry standard
All course content is available online, but your custom narrative is what makes it different and unique
Blog content is divided into personal and informational or educational
Turn yourself into a personality, which draws people into the narrative
Ask your audience what they want to learn by creating a course with your content. Send an email asking what they think about a blog post to see what their response is.
Start with an outline of what the course will include in each lesson
If you have 4 blog articles on the same topic, ask your audience what they think about it. Then create a PDF or webinar around that topic. Offer it as an opt in where they get access to the content. If people give positive or negative feedback, then you know what direction to take.
**Release small content first to test the market
Online Courses can be tweaked and modified along the way. You can even improve it as you go as students give you feedback.
YouTube has a mywebcam to record your own videos and edit them within YouTube
Use a drip feed to deliver the content to have each lesson build upon each other
An online course has more value, even over a 100 page PDF
Do interviews as part of your course
Have a lead up to the launch of the course. A two week lead up is recommended. Get people engaged with what you’re going to sell.