Brandon Lucero gives us a peek behind the scenes of an online course launch with this interview. He has a successful course called, Local Video Academy, which teaches people who to leverage video to get leads and sales for clients. Brandon is a seasoned veteran of video, SEO, online marketing and is an entrepreneur at heart. Since my background is in video production, I thought it would be fun to talk with Brandon, not only about the video part of his course, but also about the process of building and launching an online course. We talked about how to promote an online course, how to market an online course, some strategies for using webinars and even a cool Facebook group trick that helps him build trust and value.
We not only go through the various steps of the course marketing and launch, but Brandon also talks about what happens after a course is complete and what to consider for a course that has a lot of touchpoints.
Since my background is in video production, I know how challenging it can be to continually serve clients with video content. Many production companies specialize in creating large marketing videos, but clients may only need that type of video once every few years. Brandon Lucero shares his strategies on how to find clients, how to serve them by ranking their videos and even how to help those videos bring in leads each month. This system will help both the video producer and the client by adding more value.
During the introduction, I talked about creating a push goal. A push goal is something that if you achieve it, will make other goals possible. What’s something you can do today to move your online course ahead? Perhaps it’s something below or that one thing that you’ve been avoiding for weeks. Send me an email (see the form at the bottom of this page) and let me know what your push goal is.
- creating an outline for your course.
- thinking of your target audience
- sending out a survey to your list
- learning how to run a webinar
- asking to get interviewed on podcasts in your industry
Questions asked to Brandon Lucero About His Online Course Launch:
- How did you got started creating videos?
- tell me about the concept of how a client doesn’t care about the product (a video) but the results that a video provides?
- you talk about being a problem solver first rather than a video producer why is that an important thing to realize in any business?
- What are some marketing strategies you use in Local Video Academy?
- What is a simple way to get started in testing out an idea for an online course?
- What is the process you take in creating and producing a webinar?
- What is Local Video Academy
- Why did you open up a private Facebook group before launch and how successful was it?
- What happens after the launch is complete?
- What are the pros and cons of hands-on course versus online courses that are more self-contained?
- How have you created online courses for multiple industries?
- Do you have employees or freelancers in your company?
- What would you say to someone who wants to find an employee or business partner?
The Online Course Coach Podcast Show Notes:
- Brandon Lucero got started creating videos out of necessity.
- when selling an online course, talk about the benefits rather than the features
- Don’t be a best-writing author…be a best-selling author
- He has several course, with one being marketed towards real estate agents
- His marketing includes webinars, evergreen training courses,
- A simple way to test your market is via a webinar. Use Facebook ads to drive traffic
- Brandon does a 6 part question to know who his audience is and how to best help them
- The first 15 minutes talks about the problems they have
- They take 45 minutes to talk about something deep and then offer a course at the end
- He’s launching Local Video Academy
- It teaches people how to start, grow and scale a video production business
- He teaches how to use Facebook ads, Youtube, SEO and smart Google tactics
- He has a pre-launch private Facebook group that’s open before the course is open
- Brandon is able to help people through the group, respond to questions,
- If your course is hands on, then there will be more work for customer service. But if your course is hands off, then there will be a little less
- He’s seen a lot more success with people who have live calls, a mastermind and more in depth services
- He uses partnerships to help him fill in the gaps of what he doesn’t know or do well
- Brandon has employees that allows him to focus on sales
Check out Brandon here and his company.