In this episode, Jeff speaks with Sara Anna Powers about finding an audience for maximum online course success.
Sara Anna Powers is a Success Coach, Copywriter and the founder of The Congruent Life movement. Her desire is to equip women to pursue their powerful purpose by building impactful businesses. Anna coaches private clients, leads a Mastermind, and runs an online course called Magnetic Messaging™. She also hosts the Faith Forward Online Business podcast which is available on iTunes, Google Play and Stitcher.
Anna has been a believer for the majority of her life but has experienced a deepening faith relationship with Jesus as she transitioned from practicing law full-time to running her online business. Anna wants other women to experience the freedom and fulfillment that comes from doing the work they were created to do. She can be found online at http://www.saraannapowers.com and across social media @saraannapowers.
Now that you know what she’s about, let’s get her thoughts and some of her success stories as well.
Who is your clientele and who are you serving?
Basically, I have two wings in my business; online business coaching and copywriting. I do coaching for people who have made about four or five figures in their business and they are looking to go an extra mile. On the other hand, I do copywriting for high-end clients in the bracket of 6, 7 or 8 figures.
How does coaching fit into your business model?
I am a big fan of one on one coaching, unlike most coaches who usually prefer operating remotely. I love connecting with people and serving them. I’ve got about eight one on one clients and I’m leading a mastermind of about 15 women. I also host a copywriting course and my total following is about 36 people.
How do you find your coaching clients?
I’ve covered this extensively in a course called “Magnetic Messaging”.
How long have you been doing all this full time? How have you been able to go from a full-time employee to a 6 figures business so fast?
I started the business in 2015. It was never easy but I’d say the effort I put is totally worth it. Initially, I used to practice health coaching until I met with my first coach who helped me changed my approach to doing things. I was still inexperienced by then and not fully in the alignment of building a successful coaching career, and so I made very little money – precisely just $50 in my first year. I made slightly below $2500 in my second year and then switched my focus to copywriting, which ultimately helped me surpass the six-figure mark in year three. This happened while I was working full time and the success enabled me to transition into part-time. As a matter of fact, I re-invested most of the money, which helped in growing the business much quicker.
How do you get the attention of an influencer and what are some keys to working with/for an influencer?
In my case, it has always been about ‘’being who I am’’ rather than acting the part to get an influencer’s attention. Of course, there are those who don’t like authentic and genuine people, but there’s another group who feel connected with “real” people.
Even so, if you have to get into someone’s radar, you have to invest in them, whether by purchasing their products or services. For instance, I’ve worked with Ray Edwards and it all started by me buying his book, “How to Write Copy that Sells”. I also invested in his copywriting course – Copywriting academy – and then I had the opportunity to attend his conference, where I connected with him in person.
So it starts small and there’s no specific route for that. But most importantly, be yourself in order to get the right influencer who feels you.
Would you say it was your quality of work, personality or something else that helped you gain traction with Ray Edwards
It must have been my personality. Also the fact that I was willing to jump in and help in building value, and not just there to take what I paid for.
What are some of your favorite marketing strategies?
First of all, you have to connect with people. You must get out there and do some market research. It involves talking to people and understanding their needs even before you make a course. Next up is being clear about who you are, what you do, who your audience is and why your course matters to them. Another tip is contrast. This involves making your customers/clients to realize the exact situation they are in and why they need your help. Lastly, call to action. Let people know what to do to take the next step and make it clear to them. Don’t be afraid of asking for a sale as well.
Where can we find more about you and your course?
You can learn more about Sara here; http://www.saraannapowers.com/.