Do you want to travel the world consulting with companies? What if you could license your courses to these companies who pay per user? In this episode, I interview Kimanzi Constable who has built a career and a business selling online courses for large corporations. They delve into what it takes to build a successful business relationship with large corporations.
Kimanzi Constable’s Bio:
Kimanzi Constable is the author of four books that have sold over 150,000 copies. He is a writer for 14 large publications and magazines. He a digital marketing consultant that travels to 25+ countries a year for corporate consulting gigs. His goal is to help entrepreneurs a profitable lifestyle business that gives them true freedom. Join him at KConstable.com.
Kimanzi discusses how to do consulting for large corporations, how to sell online courses to large corporations as well as how one can write for large publications.
1. Tell me about your 3 divisions and how you’re helping different types of people.
Kimanzi runs a profitable business that has three major branches – the online branch, the agency branch, and the corporate branch. Each of these branches performs a different yet vital role. The online branch is responsible for setting up online courses and developing membership websites. The agency branch has seven employees and is responsible for creating training programs, podcasts, carrying out training on digital marketing as well as personal development programs. The corporate branch deals with corporate consultation.
2. Tell me about your corporate consulting and courses. What types of corporate clients are you working with?
Kimanzi works with various corporate clients ranging from entrepreneurs to Fortune 500 companies and large multi-national corporations.
3. When did you first think about creating courses for your corporate clients?
The thought of creating online courses for corporate clients did not hit Kimanzi until after his third gig. He says that he was motivated to set up an online course after a company approached him asking to learn more. From there he set up his first course and he has not looked back ever since.
4. How do you create courses for your corporate clients? How do you pitch these to your corporate clients and how do you go about creating them?
Kimanzi says that the best time to pitch online courses is definitely during the proposal period. He usually offers his clients several options ranging from one-off trainings, several trainings or even one on one sessions. He also uses follow-up surveys to propose his online course to his corporate clients.
5. What mental barriers and negative beliefs did you have to break through to get you where you’re at today?
Kimanzi has it that the biggest mental barrier he had to overcome was undergoing a mindset shift. He had to overcome his personal fear of working with large corporations. At the same time, he had to overcome his fear of not being perceived as an expert in his field. He did this by diversifying his research in order to become more knowledgeable and confident as he spoke to people.
6. Now that we’ve heard about being at the top of the mountain of success, tell us what your life 5-10 years ago? Has it always been this good?
Surprisingly, business has never been good always for Kimanzi. He has had to endure through difficult times at some point. In fact, just a few years ago, he was USD180, 000 in debt with a failing business and a troubled personal life. While he has always had the passion for entrepreneurship, his businesses have not always been a smashing success. Even when he branched into his current line of work, it took him a whole year to get to a point where it was profitable.
7. Why did you also create courses like the Get Booked Program?
The Get booked program was created with the sole purpose of training entrepreneurs who were looking to start selling their online courses to larger corporations. While it started as a 4 session program, it has now grown into a 10 session program that encompasses various aspects of dealing with large corporations.
8. What have you learned in the past few years with your online courses?
According to Kimanzi, the most important thing is showing up and always delivering high-quality content. Likewise, in his line of business, he has learned not to underestimate corporate budgets. He continues that these big corporations always have money allocated in their budget for consultations.
9. What marketing strategies have worked best for you?
In the past, Kimanzi has tried several marketing strategies each with different results. He started off with ACL marketing but moved on to using podcasts to promote and sell his content. In the end, he says that the most profitable strategy has been creating content for large publications. Although this is not directly in the line of what he does, it has been magnanimous in building his email and audience in general.
I hope that interview was helpful to learn how to think and what to do so you can also do corporate consulting and courses. It might not be as hard as you think. And don’t forget, if you want to get his courses, go to http://onlinecoursecoach.com/getbooked to get access or get on his waiting list.
Looking to grow your audience (and email list), plan your course, market a course, build a website or create effective coures videos? Check out the Resources page with free guides, worksheets, training and more!