This episode discusses producing courses for industry leaders such as Grant Cardone and Daymond John with LightSpeed VT. Our interview guests today are Andru Hull and Jennifer Herring from LightSpeed VT Midwest.
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Andru Hull’s Bio
Andru is the Lead System Architect and Production Manager at LightSpeed VT Midwest. He has a degree in Sociology and a background in management and technologies. The aspects of his position that he enjoys most are the problem-solving elements and being able to find creative solutions for clients to help them grow their business. Andru also enjoys playing music, critiquing movies, and travel.
Jennifer Herring’s bio
Jennifer handles marketing at LightSpeed VT Midwest. Her background in graphic design, printing, mailing, marketing, and teaching made her a great fit for the business and what it offers. She enjoys networking at local events and working with entrepreneurs to help build their business. When she isn’t doing that she working on her own projects, spending time with her husband and two kids, or doing something to stretch her creative muscles. You can connect with her on LinkedIn at https://www.linkedin.com/in/jennifermherring/
Without further ado, let’s get right into the interview with Andru and Jennifer:
What are some ways to keep a course engaging so the student doesn’t get bored?
The first thing is delivering the course in bits, for instance, breaking a course into 5-minute videos. It’s important to ensure that a course offers concrete value so readers can feel the need to stay engaged.
What have you learned by producing courses for some of the top industry leaders that an average course creator could learn from too?
Most top industry leaders have dedicated individuals who put effort into their systems on a day to day basis. Liking a system is great but it’s not enough if there’s no effort being put into it. Industry leaders put work into whatever they do and that’s the key to their success.
What should a course creator think about when producing their course videos?
First of all, it has to be about establishing their goals. Course creators should learn who they are talking to and even down to their personality types. This will allow them to design content that suits their audience.
What are some things you consider when designing a course and how can the listener benefit from this?
Bird’s eye view first. Try to have a full outline of what the entire course will look like. That should be followed up with narrowing down from top to bottom, analyzing the most important things and how they can be conveyed. Having a solid outline is key to designing a meaningful course.
How do you work with smartphones/tablets?
It’s all about making bite-size materials and staying ahead of the pack. Many people appreciate the possibility of learning courses using their mobile phones just like they would do when sitting in front of a computer. Enabling courses on mobile devices is a great way of letting people learn from anywhere, anytime.
What are some strategies that you’re seeing work well?
Signing up a sales funnel has always worked as well as ads. It’s an old-school marketing strategy but still recommended for marketing online courses.
What is Lightspeed and who is it built for?
Lightspeed is an interactive LMS (Learning Management System) designed for virtually anyone; that individual who’s starting out a side hustle to large companies who want to offer internal training for their customers. What sets it apart is that it’s mobile friendly and very interactive.
For instance, students have to stay engaged in the system for a course to move forward, unlike other systems where someone can just press play, go away and come back later for a test. And if a yes/no question pops up on screen, one who answers yes will get a different follow-up video to the person who answers no.
What sets you apart from other learning management systems?
The key feature that Lightspeed boasts is accountability. It has reporting features that make it very easy for users to track their training.
What does the process look like from start to finish when you work with a client?
Most of the times it involves taking the client’s concept and building it to a whole new level. For instance, many high-profile clients such as speaker trainers have their own books that they’ve made. At Lightspeed, we would take that book and split the content into short pieces that are engaging for readers. The owner can also add anything else but most importantly we help craft the content to best suit the intended audience.
Where can we find Lightspeed?
Anything else that would be important for course creators?
One last thing, always remember to address your marketing goals for your courses.