Learn 10 effective ways to surprise your students and give them something that they would not expect that will turn them into raving fans. This will help you stand out from your competition.
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1. Offer a free 15-minute call before they purchase the course.
This will help your students know if the course is right for them. Do not be afraid to tell them that a course is not right for them. If you have hundreds or thousands of potential students, think about how you can manage that. You can have 20 slots available. You can answer questions. You can have open office hours. This is not an easy thing to scale, but it is something that would definitely surprise your students. This would allow your students to know you a lot better. This would also let you know what the common questions are from your potential students.
2. Create free private Facebook groups for your students to join.
Even before you start to market your course, offer a free private Facebook group for your audience. This is a place where you can let them ask questions, get to know each other, build trust, and grow a community. The more they get to know each other and you, the better. You can also run promotions, giveaways, and other content to this group as a side benefit.
3. Offer free webinars before, during, and after the course to ensure your students are learning and doing the content.
You can set up a Q&A webinar before a course. You can do a check-in webinar during the course. Have another check-in webinar after 30-60 days to get any questions, see that they’re doing, or offer additional tips.
4. Offer free Q&A sessions.
You can do this through your Facebook page, Zoom calls, podcasts, or private Facebook group to make sure that your students can have continuous access to you. Also, make sure that the more that you charge, the more access to you that they have.
5. Send them something physical.
This could be food or a journal as a surprise. You can do this through sendoutcards.com/. Make sure though that the price of the course has enough margin for your gifts. You might want to do this to your top 20 students. This gets the ball rolling on how you could offer something unexpected to better serve your students that would turn them into raving fans.
6. Highlight successful members.
This encourages students who haven’t put in the time or the effort to learn the material. Once they see other people’s success, they would want to join them. Also, it makes those whom you are highlighting feel proud about their accomplishments. This could be done through podcasts, webinars, Facebook live videos, or typed out interviews. Interview them about their story, their problems, their solutions, their successes, and their future goals.
7. Offer a live event as part of the course.
This can be expensive, so you can do this to top-tier courses. It is a way for students to know each other and you. It also helps to make the content sink in more.
8. Create additional modules after the course is launched.
Add bonus materials that you can keep adding content to. You don’t need to overwhelm your students with 15 modules, but you can just add occasional updates.
9. Send them a book that you really like.
You can send your students a book that you like even if it does not fit within the course. It could be in the same industry or topic, but it does not have to fit your course. Make sure to ask your students for their mailing address when they are signing up.
10. Offer prize drawings for people who complete the course and post the results.
You can do a free 30-minute conference call or webinar for people who completes the course. That will help with engagement and completion. There are many courses that the completion rates aren’t that good. Incentivize your students to complete the course and verify if they really completed the course.
These ways can help you stand out from the competition, because you will raving fans and raving students. You’ll build a community and you’ll have deeper relationships with your students.
If you want more online strategies and tips to help you in marketing your course, go to onlinecoursecoach.com/marketingtips. Learn how to plan your course, build your course, how to pull the pieces together, and how to market your course.
Want to watch a summary video of this content? Watch my Facebook Live video I made about this topic.